Top Careers in Digital Marketing: Your Complete Guide
Today, as much as 72% of marketing budgets are apportioned for digital activities. Businesses, both large and small, are increasingly relying on online marketing channels over traditional ones to reach new customers, tell their brand stories, build awareness, and drive sales.
The digital space is undoubtedly booming. And there is no better time than now to begin a career in digital marketing. But what opportunities does it hold? Keep reading to find out.
Top Careers in Digital Marketing
The growing importance of the internet and the various tools it offers businesses to amplify their brand presence and reputation has given rise to several marketing roles that did not exist just a few decades back. Out of these, certain professions have been pivotal in driving exponential growth in digital marketing.
Did you know that search traffic is responsible for approximately 65% of all e-commerce activities? This hardly comes as a surprise when you consider how crucial search engines are for discovering information.
Whether you want to find the latest iPhone, compare insurance policies, or locate the best Italian restaurant closest to your home, the first thing you would do is search Google, Bing, or a similar platform. And within a split second, their algorithms will identify and display the best results that match your query.
By search-optimizing content, businesses can ensure their products, services, and information get displayed on top of these search results so customers select them over their competitors. That is the power of SEO.
SEO specialists enable organizations to be found in cyberspace and stand out among the digital clutter. They design keyword strategies, deploy link-building techniques, optimize content with on-page and off-page SEO methods, and implement a variety of other initiatives to improve brand discoverability.
Digital marketing is all about content, from website copy and online ads to social media posts, blogs, newsletters, emails, podcasts, and e-books. Needless to say, content marketing is a major component of marketing strategies, with 70% and 73% of B2C and B2B marketers, respectively, depending on it.
Demand for content creators has grown in leaps and bounds in the recent past. These professionals may specialize in copywriting, graphic designing, or videography. And even within each niche, they could have developed different expertise. A copywriter, for instance, could focus on email marketing or blogging, mastering specific techniques and tools in the chosen area.
They will also work closely with other digital marketing experts, including SEO specialists and social media managers, and possess overlapping skills such as keyword optimization.
Content creators are highly creative individuals with attention to detail and a knack for understanding the needs and aspirations of different audience groups and creating attention-grabbing content.
Social Media Experts
Americans spend 2 hours and 14 minutes, on average, each day on social media. This creates a massive opportunity for brands to grab customer attention. But with all the clutter on networking platforms, it is certainly no easy task. This is where social media experts come in.
They specialize in building powerful brands on social media platforms. These professionals understand the unique audience profiles on each site and the right platforms for a business to achieve its goals.
They will develop a content calendar, engage with platform users on a daily basis, and devise various strategies to build an audience around a brand. Social media experts will also monitor social conversations and play a vital role in managing a brandâ€™s digital reputation.
The user experience (UX) defines the essential interactions potential and existing customers would have with a brand online. Purposefully crafting the UX is vital for encouraging customers to engage with a business, make purchases, and return for more.
This could involve numerous elementsâ€”from the content flow of your website to its color palette and typographyâ€”that can elevate a userâ€™s digital brand experience.
Ultimately, all these will have a direct impact on how well you can convert your leads. And the UX designer is tasked with this critical responsibility.
Unlike traditional marketing mediums, digital ones provide businesses with access to large volumes of useful data. But collecting, organizing, analyzing, and deciphering it require specific expertise and skills. As a result, data analysts have become an important part of modern-day marketing teams.
Analysts are experts at interpreting data and converting it into actionable insights, so businesses can save time and resources, improve the return on their marketing investments, and make informed decisions with a higher level of accuracy.
They typically track customer behavior, monitor the competition, and assess ongoing campaigns and other online marketing activities to identify key trends, anomalies, and insights. They are also skilled in using MS Excel, SQL databases, and similar software and tools.
How Can You Find Digital Marketing Jobs?
Many job boards feature full-time vacancies related to the digital marketing space. However, due to increasing competition in this area, adopting a proactive approach to job hunting is crucial for securing your dream job.
Start by creating a winning resume. Build your knowledge by signing up for workshops and educational programs in the digital marketing niche you have selected.
Networking is also essential. Set up a profile on LinkedIn if you have not already. Search for professionals in relevant fields on Leadar and connect with them on social media. Network as much as possible and showcase your work portfolio online. Actively contribute to digital content on forums, communities, and social media platforms by sharing knowledge, advice, ideas, and opinions.
And if a full-time career with a company does not interest you, you can always seek freelancing opportunities. Fiverr, Freelancer, PeoplePerHour, and similar platforms list hundreds and thousands of project-based jobs from clients all over the world.
Digital marketing careers have rapidly gained traction over the years as more businesses transition into online brand building. SEO specialists, content creators, social media experts, UX designers, and data analysts, in particular, are in high demand due to the critical roles they play.
But consider your interests and strengths before selecting a profession to pursue in the digital marketing space. Also, build your knowledge and expertise and create a portfolio of work to demonstrate your skills.