Ramakrishnan M brings his knowledge and experience to bare as he reminds us of the importance of firms being able to focus on conversion. No doubt, getting conversions is becoming more of a challenge. Here are a few of his suggestions.

#1. Build a large funnel at the top of your marketing campaign. People need to know about your products and services. Your first goal is to get lots of people interested about your products and services.
#2. Engage your end users. Make sure your content or offerings resonate with the needs and goals of stakeholders at every level. To be and remain excited, your customers need to be continually teased, excited and attentive.
#3. Identify the real buyers. Identify those who are most likely to convert to a long-term relationship with you. If they’re B2B customers, they can be hard to discern.
#4. Concentrate on your messaging. As in any marketing endeavor, your messaging needs to capture your audience’s attention in five seconds. Make sure your decisions are based on data, and not just gut feelings. Combine your data with a sound, analytical approach. Keep testing.

You can figure out the right messaging through consistent application and researched, niche-driven strategies.