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From The KISSmetrics Marketing Blog by Neil Patel @neilpatel The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial?… Read More
Millennials Want Self-Checkout With Mobile Payments Millennials like self-checkout — but they’d like it even more if they could use mobile payments there, according to results from a new survey commissioned by location-based mobile marketing vendor Retale. While 20 percent of the survey’s 1,000-plus U.S. adult respondents said they’d like to have a mobile payment… Read More
Banks are not glamourous — FinTech is. It’s fancy to get excited over FinTech these days. But why exactly should we? Some background information for novice readers: FinTech means financial technology. It encompasses a new wave of companies changing the way people pay and send money, but also borrow, lend, invest. The most disrupted sectors — or at least… Read More
Survey Says Mobile Payment Interest Increasing By Brianna Ahearn, contributing writer for retailsolutionsonline.com Since its launch six months ago, Apple Pay has been gaining ground on PayPal, according to a new survey by 451 Research, the results of which were announced this week. The survey was conducted in March, and featured 4,168 primarily North American respondents…. Read More