Today’s consumer expects service easily and instantly, with practically 80% of consumers expecting national brand service leves from their local service provider counterparts. Pay by Text solutions, or Short messaging service (SMS) solutions, are a great way for your Utility Company to offer a simple, effective customer service option.
Despite the convenience of online payments, 62% of utility customers claim to prefer making a payment without logging into a system. Likewise, more than ¾ of general consumers have claimed to make at least one payment per month via the phone.