For software applications that have an end-user base in a subscription model or include recurring transactions, an ACH Processing API is a must. Sure, few of these SaaS applications would want to discount the use of credit card processing because it’s a commonly used payment modal, but being subscription based sets the application into an area of knowing their customer base much differently than some business that sells widgets on a one-time basis to consumers that might never revisit or occasionally purchase goods or services. Moreover, customers of these subscription based businesses more than likely rely on receiving their goods or services that the organization and SaaS provides.
That opens up the opportunity to leverage an ACH Processing API to reduce processing costs. ACH transactions cost far less than
As we see, a SaaS application integrating to an ACH Processing API just makes sense, if only from a cost basis. However, there are more benefits:
- Checking accounts don’t expire like credit cards do. In the subscription based world, credit card declines average around 15%. That results at the very minimum of labor hours trying to track down new credit card information, and then we can talk about lost revenue if new card data isn’t acquired.
- Provides an additional payment rail. As it relates to the above, checking account information could provide a fall-back payment method for transactions that are declined as credit cards. Moreover, there is still a percentage of the population that doesn’t have a credit or debit card. Why leave those potential subscribers out?
A word about ACH processing fees: The most recognizable names in the payments space price their ACH transactions with a discount fee. That makes sense for a business only if the transaction amounts are very low, e.g., $10.00. At the $49.00 mark discussed above, a discount fee, e.g., 0.8%, for a $49.00 ACH transaction results in a processing cost of 39 cents, which is already higher than any low risk organization should be paying. As the transaction amounts increase, so does the processing costs with a dicount fee model. Look for a flat rate fee for ACH transactions.
Any SaaS application in the subscription base should look into integrating to an ACH processing API. Application stakeholders and should discuss and plan their transaction flow and ACH needs. A good ACH API provider will want to know everything possible about the application itself and the needs of it. Agile Payments has been providing ACH API integrations to businesses of all sizes for 18+ years. How can we help your organization?//